A philosophy that the brand founders have been successfully shaping for 20 years:
"Now, as one of the most innovative sportswear brands in the world, winners of hundreds of international awards and loved by millions of athletes worldwide, we are opening a new chapter with X-BIONIC 4.0," says COO Patrick Lambertz. The new production facility near Lake Garda (X-BIONIC Future Factory) enables the innovators of highly functional sportswear to achieve an unprecedented quality for the entire collection.
During four days, 2,000 international journalists and over 20,000 trade visitors are expected. "Together with our partners Lamborghini and Virgin Active, we are delighted to bring a piece of Swissness and high-tech to Milan," Lambertz continued. Besides the presence in the "Swiss Corner Milan", X-BIONIC brings movement to Fashion Week with a "Running Team Event" (16 June) and with a fashion show hosted by Justine Mattera (18 June).