"Fashion Follows Function"

"Fashion Follows Function"

X-BIONIC brings function to The Fashion Week in Milan

Aware that the world of fashion is now increasingly turning towards highly functional materials, X-BIONIC is presenting its new collection for the first time in Milan. During the Fashion Week "Milano Moda Uomo" from 15th to 18th June X-BIONIC presents the new X-BIONIC 4.0 collection in the fashion capital under the motto "Fashion Follows Function".

A philosophy that the brand founders have been successfully shaping for 20 years:

"Now, as one of the most innovative sportswear brands in the world, winners of hundreds of international awards and loved by millions of athletes worldwide, we are opening a new chapter with X-BIONIC 4.0," says COO Patrick Lambertz. The new production facility near Lake Garda (X-BIONIC Future Factory) enables the innovators of highly functional sportswear to achieve an unprecedented quality for the entire collection.

During four days, 2,000 international journalists and over 20,000 trade visitors are expected. "Together with our partners Lamborghini and Virgin Active, we are delighted to bring a piece of Swissness and high-tech to Milan," Lambertz continued. Besides the presence in the "Swiss Corner Milan", X-BIONIC brings movement to Fashion Week with a "Running Team Event" (16 June) and with a fashion show hosted by Justine Mattera (18 June).

Contact us
Florens von der Decken Junior Marketing Manager, X-Technology Swiss R&D AG
Florens von der Decken Junior Marketing Manager, X-Technology Swiss R&D AG
About X-Technology Swiss GmbH

X-Technology Swiss, the innovator of ultra-functional clothing, has been uniting Swiss precision and the tradition of Italian craftsmanship in its products under the brands X-BIONIC®, X-SOCKS® and Apani® since 1998. Within a few years, X-BIONIC® and X-SOCKS® have redefined the world of functional clothing. As its brand name suggests, the developers of X-BIONIC® transfer bionic knowledge from nature into functional clothing with the aim of increasing athletes‘ efficiency and well-being. The brand’s solutions are based on pioneering technology. Protected by more than 800 patent registrations worldwide, one function they perform is to release the body’s energy reserves through thermoregulation. Over 560 international awards and product review wins for innovation, product quality, functionality and material quality speak for themselves.     

X-Technology Brands

X-Technology Swiss GmbH
c/o X-Technology Swiss R&D AG
Samstagernstrasse 45
8832 Wollerau
Switzerland