"When it comes to highly functional clothing, the Swiss company is a frontrunner. X-BIONIC and X-SOCKS are a remarkable result of its expertise and have been for the past 20 years. They systematically redefine the areas of temperature and moisture management using bionic findings from nature. 2019 will mark a huge step forward. And we are proud to be part of the X-BIONIC-Team", Daniel Trapp is very pleased to report about the star entry at TP Sports.
Swiss expansion strategy
X-Technology has already introduced new production partners with the Norman Group and INTERSOCKS for the cult brands X-BIONIC and X-SOCKS. Now the Swiss company is taking the next step towards expansion and repositioning its sales in Germany. In addition to TP Sports GmbH, the brands will be represented by the company’s own highly qualified sales team in Switzerland and Austria. This enables the Swiss business to develop and build successful trade relationships and to respond to the growing demand. In other countries, X-BIONIC and X-SOCKS products will continue to be sold through independent distributors.
"We are convinced that we have optimally positioned ourselves in the markets with our international sales partners and that the course is clearly set for growth," says Sandra Künzler, Head of International Sales.
"TP Sports is not only a reliable partner with many years of experience in the sports and fashion industry. The second pillar of TP Sports GmbH is the coaching of sales and marketing personnel. In this area, they work together with one of the most renowned coaching companies globally – Dale Carnegie Training. The concept of our X-BIONIC Training Academy was welcomed with open arms – ideal conditions for our technical and highly functional products", says Patrick Lambertz, COO at X-Technology, who is thrilled about the new partnership.