The cult brands X-BIONIC and X-SOCKS are increasingly being sold online at unbelievably cheap prices. What looks tempting often ends up being hugely disappointing. Either the product is fake and doesn’t even come close to functioning as promised, or the desired merchandise is paid for but never arrives.
“This idea of ‘If you’re not being copied, you’re not relevant’ isn’t something we’re going to stand for at X-Technology Swiss. In the end, it’s our customers that suffer,“ said Patrick Lambertz, COO of X-Technology Swiss research & development AG, adding: “We are protecting our premium products with more than 800 international patent registrations as well as a number of design and brand registrations to ensure customers receive the best quality and performance every time they purchase X-BIONIC and X-SOCKS. Companies that try to copy our unique innovations or claim to have the same technologies are intentionally deceiving our customers, and we will be taking consistent action against this.”
Successful alliance against online fraudsters
The Swiss company’s specially established anti-fake department is already operating very successfully. In the first three months of this year alone, seven fraudulent websites were shut down. For that, X-Technology Swiss relies on additional support from trading partners and loyal X-BIONIC enthusiasts. Anyone can report fake websites and counterfeit me-too products at www.x-bionic.com/infringement-claims.
Recognising counterfeits and fake websites
There are various ways of recognising online fraud of X-BIONIC and X-SOCKS products and of protecting oneself against it. “One indication of fraudulent offers are products with utopian discounts of 80 or even 90%,” says COO Patrick Lambertz. “Selling our highly functional premium products at those kinds of prices is next to impossible. Innovation, functionality, and product and material quality come at a cost. As a result, particular caution should be exercised when it comes to offers like that.”
Even if the shop appears reputable thanks to its design and happens to be offering other premium brands at temptingly low prices alongside X-BIONIC and X-SOCKS, caution is still required. The shop’s URL can be a clue. For instance, if it indicates that the shop sells massage services or fishing equipment, that most certainly suggests a scam. In most cases, the website operators aren’t to blame – they were simply hacked.
It’s harder to recognise fake websites when they are concealed behind URLs like “bioniccycling.com” or “xbionicclothing.com”. In those cases, taking a closer look is the only thing that helps – you can’t get a Lamborghini for the price of a compact.
To be absolutely certain, use the store locator (http://www.x-bionic.com/service/store-locator) on the X-BIONIC website and buy from certified X-BIONIC and X-SOCKS distributors. The benefits for customers are evident: they receive in-depth advice from highly qualified personnel, allowing them to find a highly functional product exactly in line with their requirements.